As part of the operation Fortnite x Neymar Jr, the objective was to capitalize on the arrival of the Neymar Jr skin in the game by amplifying the visibility of the event among French-speaking gaming communities through short, viral content oriented towards TikTok / Instagram Reels and live twitch.

The operation relied on a combination of creator content, gameplay highlights, live reactions and UGC formats published by French gaming and lifestyle influencers. 

Alongside the official Epic Games assets, the social ecosystem around the operation generated a lot of community content: TikTok clips on the Neymar Jr skin, gameplay showcases, “reaction” videos, humorous sequences and live excerpts shared by French and international gaming creators.