Paris Games Week (PGW) is the largest French trade show dedicated to video games and gaming pop culture. Held at Paris Expo Porte de Versailles, the event brings together several hundred thousand visitors each year around major publishers, content creators, esports competitions, and community activations.
PGW has become a major event for brands wishing to reach a young, ultra-connected and highly engaged audience around the gaming and digital world.
The event regularly hosts:
In this context, content creator Hoani was invited to participate in several community activations during Paris Games Week.
The experience was based on a strong connection with its community through:
During the event, Hoani took to the stage alongside several major figures in French streaming and gaming such as Skyyart, Deujna and Anton Racca.
Subscribers present at the show could attend the activities, interact directly with the creators and participate in an immersive community experience combining entertainment, influence and gaming culture.
The activation also generated strong organic visibility on TikTok, Instagram and Twitch thanks to content filmed directly from the show: backstage videos, audience reactions, live streams, spontaneous meetings and community moments.