{"id":255,"date":"2024-12-16T18:21:11","date_gmt":"2024-12-16T18:21:11","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&#038;p=255"},"modified":"2026-06-02T12:23:07","modified_gmt":"2026-06-02T12:23:07","slug":"armee-de-terre","status":"publish","type":"portfolios","link":"https:\/\/studiocaptive.com\/en\/armee-de-terre\/","title":{"rendered":"Army"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"255\" class=\"elementor elementor-255\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a487866 e-con-full e-flex no no e-con e-parent\" data-id=\"a487866\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7323ccf elementor-widget elementor-widget-heading\" data-id=\"7323ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Army<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f3e67 elementor-widget elementor-widget-heading\" data-id=\"e8f3e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influence campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9051fcd e-flex e-con-boxed no no e-con e-parent\" data-id=\"9051fcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e4d5c3 e-con-full e-flex no no e-con e-child\" data-id=\"9e4d5c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-b5f736c-64888cf\" data-interaction-id=\"b5f736c\" id=\"8276\" src=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53.png\" width=\"826\" height=\"1450\" srcset=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53.png 826w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53-171x300.png 171w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53-583x1024.png 583w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53-768x1348.png 768w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2024\/12\/Capture-decran-2026-05-19-a-18.23.53-700x1229.png 700w\" alt=\"\"\/>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89892b6 e-con-full e-flex no no e-con e-child\" data-id=\"89892b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178b589 elementor-widget elementor-widget-text-editor\" data-id=\"178b589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Project Overview<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089dd68 elementor-widget elementor-widget-text-editor\" data-id=\"089dd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"23\" data-end=\"226\">Social media recruitment campaign carried out with content creator Hoani to highlight the diversity of jobs offered by the French Army to a young and ultra-connected audience.<\/p><p data-start=\"228\" data-end=\"436\">The concept was based on a series of short content in TikTok\/Reels format, blending storytelling, lifestyle immersion and modern visual codes in order to break the traditional image of military recruitment.<\/p><p data-start=\"438\" data-end=\"608\">The objective was to reposition the Army as a structure offering varied, accessible and modern career paths across more than 100 different specialties.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd4b93 elementor-widget elementor-widget-text-editor\" data-id=\"4dd4b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Activation &amp; Influence<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa18c7 elementor-widget elementor-widget-text-editor\" data-id=\"caa18c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"644\" data-end=\"815\">Creator Hoani was brought in to produce native content inspired by TikTok codes: dynamic face-to-camera, quick hooks, rhythmic editing and immersive storytelling.<\/p><p data-start=\"817\" data-end=\"1014\">The campaign relied on a hybrid approach between influencer campaign and premium UGC, with videos designed to maximize authenticity, organic sharing and community engagement.<\/p><p data-start=\"1016\" data-end=\"1049\">The content highlighted:<\/p><ul data-start=\"1050\" data-end=\"1190\"><li data-section-id=\"12mji99\" data-start=\"1050\" data-end=\"1077\">the diversity of professions,<\/li><li data-section-id=\"1b8u3zl\" data-start=\"1078\" data-end=\"1109\">career opportunities,<\/li><li data-section-id=\"1gq9c5u\" data-start=\"1110\" data-end=\"1134\">self-improvement,<\/li><li data-section-id=\"sk33jo\" data-start=\"1135\" data-end=\"1155\">team spirit,<\/li><li data-section-id=\"otiqxm\" data-start=\"1156\" data-end=\"1190\">and the prospects for development.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":8267,"template":"","portfolios_categories":[39],"class_list":["post-255","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-campagnes-dinfluence"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":9,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/255\/revisions"}],"predecessor-version":[{"id":8279,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/255\/revisions\/8279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/media\/8267"}],"wp:attachment":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/media?parent=255"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios_categories?post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}