{"id":256,"date":"2024-12-16T18:22:04","date_gmt":"2024-12-16T18:22:04","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&p=256"},"modified":"2026-06-02T12:23:09","modified_gmt":"2026-06-02T12:23:09","slug":"carrefour-the-healthy-map","status":"publish","type":"portfolios","link":"https:\/\/studiocaptive.com\/en\/carrefour-the-healthy-map\/","title":{"rendered":"Carrefour – The Healthy Map"},"content":{"rendered":"
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The Healthy Map is an immersive Fortnite experience designed for Carrefour<\/strong> around food and responsible consumption habits<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Customer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Carrefour<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Creative Direction & UEFN Experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Fortnite Creative \u2022 Brand Activation \u2022 Immersive Experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\/ Project Overview<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The concept transforms a supermarket into an immersive playground where players must recover health through healthy foods such as fruits, vegetables or fish, rather than with classic health recovery items.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\/ Community Influence & Activation<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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To accompany the launch of The Healthy Map, streamer and professional gamer Teeqzy was invited to participate in a live event broadcast around the Fortnite map.<\/p>

The activation was based on a hybrid concept combining streaming IRL<\/strong> and Fortnite gameplay live from a real Carrefour store<\/strong>.<\/p>

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Streamer Teeqzy was playing The Healthy Map directly from the fruit and vegetable section.<\/strong> while interacting with his community live and the customers present in the store.<\/p>

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This staging allowed for a real mise en abyme, transforming the store into an immersive and community experience space.<\/p>

The operation generated strong engagement on social media thanks to its spontaneous, interactive and unprecedented format in the world of French retail.<\/p>

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