{"id":258,"date":"2025-02-16T18:22:49","date_gmt":"2025-02-16T18:22:49","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&#038;p=258"},"modified":"2026-05-14T22:08:33","modified_gmt":"2026-05-14T22:08:33","slug":"alpine-rift-racers","status":"publish","type":"portfolios","link":"https:\/\/studiocaptive.com\/en\/alpine-rift-racers\/","title":{"rendered":"Alpine Rift Racers"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"258\" class=\"elementor elementor-258\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d743569 e-flex e-con-boxed no no e-con e-parent\" data-id=\"d743569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b26780 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b26780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alpine\n\nRift Racers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74bdec5 e-flex e-con-boxed no no e-con e-parent\" data-id=\"74bdec5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dae267b e-con-full e-flex no no e-con e-child\" data-id=\"dae267b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd53dec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cd53dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d43e278 e-con-full e-flex no no e-con e-child\" data-id=\"d43e278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49be16a elementor-widget elementor-widget-text-editor\" data-id=\"49be16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fortnite UEFN activation conceived by Alpine around the new A290.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8a6766 e-con-full e-flex no no e-con e-child\" data-id=\"a8a6766\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76eeaf2 elementor-widget elementor-widget-text-editor\" data-id=\"76eeaf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Developed on Fortnite Creative \/ UEFN, Rift Racers is an immersive experience created by Alpine to accompany <strong>the launch of the A290.<\/strong><\/p><p>\u00a0<\/p><p>The project blends exploration, racing and parkour in several futuristic universes where players must close time rifts, activate energy towers and finish races as quickly as possible.<\/p><p>The experience was accompanied by a leaderboard system and a competition allowing players to win official Alpine and Xbox rewards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb5b52c e-con-full e-flex no no e-con e-parent\" data-id=\"bb5b52c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t  \t<video\n    data-id=\"ae72147\" data-interaction-id=\"ae72147\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    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data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"278\" src=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/logo_rr_home.png\" class=\"attachment-full size-full wp-image-7715\" alt=\"\" srcset=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/logo_rr_home.png 501w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/logo_rr_home-300x166.png 300w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462565a no elementor-widget elementor-widget-ms_image\" data-id=\"462565a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/ezgif-478c7085409853a8.gif\" class=\"attachment-full size-full wp-image-7725\" alt=\"\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e536ce7 no elementor-widget elementor-widget-ms_image\" data-id=\"e536ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ms_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"ms-image-widget\">\r\n\r\n                                    <div class='image_inner'>\r\n                <img decoding=\"async\" width=\"643\" height=\"357\" src=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/step5-1.png\" class=\"attachment-full size-full wp-image-7721\" alt=\"\" srcset=\"https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/step5-1.png 643w, https:\/\/studiocaptive.com\/wp-content\/uploads\/2025\/02\/step5-1-300x167.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/>            <\/div>\r\n                                            <\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2d1a03 e-con-full e-flex no no e-con e-child\" data-id=\"c2d1a03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"ms-sticky-w elementor-element elementor-element-7b9eed5 e-con-full yes e-flex no e-con e-child\" style=\"top:20px\" data-id=\"7b9eed5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da69825 elementor-widget elementor-widget-text-editor\" data-id=\"da69825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"747\" data-end=\"779\">Context &amp; Objectives<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93926d3 elementor-widget elementor-widget-text-editor\" data-id=\"93926d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order to amplify the <strong>visibility<\/strong> from experience, a <strong>digital activation campaign<\/strong> was then conceived around <strong>Fortnite creators, Twitch streamers and gaming influencers<\/strong>.<\/p><p>\u00a0<\/p><p>The map launch was accompanied by <strong>live sessions<\/strong>timed challenges and short content shared on TikTok, YouTube Shorts and Instagram Reels to generate <strong>organic engagement<\/strong> around the Alpine Rift Racers universe.<\/p><p>\u00a0<\/p><p>Specialized Fortnite creators were invited to <strong>share their best times<\/strong>discover the different flaws of the map live and face off against their community through competitive rankings and exclusive challenges.<\/p><p>\u00a0<\/p><p>Several exclusive rewards were up for grabs:<\/p><ul><li style=\"list-style-type: none;\"><ul><li>Xbox Series S Alpine Edition<\/li><li>Xbox Series X<\/li><li>Xbox Elite Controllers<\/li><li>Autographed Gentle Mates jerseys<\/li><li>Xbox Game Pass subscriptions<\/li><li>Sim racing accessories Trak Racernts Xbox Game Pass<\/li><li>V1RAGE Gloves<\/li><li>Alpine A290 Caps<\/li><li>Alpine esports products<\/li><\/ul><\/li><\/ul><p data-pm-slice=\"0 0 []\">\u00a0<\/p><p>In parallel with the public activation, Alpine also launched an internal edition reserved for its employees in order to engage the teams around the brand's gaming and esports universe.<\/p><p>\u00a0<\/p><p>This \u201cemployee challenge\u201d version allowed Alpine employees to participate in a private Fortnite tournament with specific rewards, including Xbox consoles, V-Bucks and passes for Formula 1 Grand Prix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"featured_media":7731,"template":"","portfolios_categories":[38],"class_list":["post-258","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-gaming-experiences-immersives"],"acf":{"featured_video":"","choi\u0441e_menu_page":"global_settings","full_width":false,"header_transparent":false,"header_white":false,"menu_align_page":"default","menu_style":""},"_links":{"self":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":17,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/258\/revisions"}],"predecessor-version":[{"id":7734,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios\/258\/revisions\/7734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/media\/7731"}],"wp:attachment":[{"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/studiocaptive.com\/en\/wp-json\/wp\/v2\/portfolios_categories?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}