{"id":614,"date":"2024-12-10T15:27:00","date_gmt":"2024-12-10T15:27:00","guid":{"rendered":"https:\/\/theme.madsparrow.me\/fanky\/?post_type=portfolios&#038;p=614"},"modified":"2026-06-02T12:22:00","modified_gmt":"2026-06-02T12:22:00","slug":"fortnite-x-neymar","status":"publish","type":"portfolios","link":"https:\/\/studiocaptive.com\/en\/fortnite-x-neymar\/","title":{"rendered":"Fortnite x Neymar"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"614\" class=\"elementor elementor-614\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04824c8 e-con-full e-flex no no e-con e-parent\" data-id=\"04824c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd49f02 elementor-widget elementor-widget-heading\" data-id=\"bd49f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fortnite x neymar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6452e29 e-flex e-con-boxed no no e-con e-parent\" data-id=\"6452e29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7fda30f e-con-full e-flex no no e-con e-child\" data-id=\"7fda30f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d326bec elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"d326bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges \n&amp; Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-349f533 e-con-full e-flex no no e-con e-child\" data-id=\"349f533\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0570ef6 elementor-widget elementor-widget-text-editor\" data-id=\"0570ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Context<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6efcf2 elementor-widget elementor-widget-text-editor\" data-id=\"e6efcf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"23\" data-end=\"444\">As part of the operation <strong data-start=\"52\" data-end=\"76\">Fortnite x Neymar Jr<\/strong>, the objective was to capitalize on the arrival of the Neymar Jr skin in the game by amplifying the visibility of the event among French-speaking gaming communities through short, viral content oriented towards TikTok \/ Instagram Reels and live twitch.<\/p><p data-start=\"23\" data-end=\"444\">\u00a0<\/p><p data-start=\"446\" data-end=\"823\">The operation relied on a combination of creator content, gameplay highlights, live reactions and UGC formats published by French gaming and lifestyle influencers.\u00a0<\/p><p data-start=\"825\" data-end=\"1142\">Alongside the official Epic Games assets, the social ecosystem around the operation generated a lot of community content: TikTok clips on the Neymar Jr skin, gameplay showcases, \u201creaction\u201d videos, humorous sequences and live excerpts shared by French and international gaming creators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f12a0e elementor-widget elementor-widget-text-editor\" data-id=\"1f12a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1851\" data-end=\"1873\">\/ Content &amp; Social Ecosystem<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a11c9d elementor-widget elementor-widget-text-editor\" data-id=\"9a11c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2020\" data-end=\"2167\">The operation resulted in a surge of content published by gaming and lifestyle creators on TikTok, Instagram, and YouTube Shorts:<\/p><ul data-start=\"2169\" data-end=\"2446\"><li data-section-id=\"1c17xau\" data-start=\"2169\" data-end=\"2200\">Neymar Jr skin showcases<\/li><li data-section-id=\"13ogl6g\" data-start=\"2201\" data-end=\"2233\">Fortnite gameplay highlights<\/li><li data-section-id=\"1b01xyw\" data-start=\"2234\" data-end=\"2274\">Funny clips and TikTok trends<\/li><li data-section-id=\"oseub6\" data-start=\"2275\" data-end=\"2307\">live reactions to the event<\/li><li data-section-id=\"1ykls5r\" data-start=\"2308\" data-end=\"2341\">creative competitive content<\/li><li data-section-id=\"1d1nevm\" data-start=\"2342\" data-end=\"2365\">stream clips<\/li><li data-section-id=\"67mep8\" data-start=\"2366\" data-end=\"2395\">UGC community videos<\/li><li data-section-id=\"9igq7i\" data-start=\"2396\" data-end=\"2446\">dynamic, mobile-first short edits<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9da8469 e-flex e-con-boxed no no e-con e-parent\" data-id=\"9da8469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fca7f9 e-con-full e-flex no no e-con e-child\" data-id=\"2fca7f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4b4cf no 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