Kellogg’s launched a TikTok activation focused on everyday routines, food content and short video formats designed for social media.

The campaign combined collaborations with creators, TikTok Duo formats and UGC content to naturally integrate Kellogg’s products into breakfast habits.

Creators like Hoani, Lucile Louis, and Cook_With_Gaby have published vertical videos featuring recipes, tastings, reactions, and cereal bowl compositions around Kellogg’s products and some limited editions.