Fortnite UEFN activation conceived by Alpine around the new A290.
Developed on Fortnite Creative / UEFN, Rift Racers is an immersive experience created by Alpine to accompany the launch of the A290.
The project blends exploration, racing and parkour in several futuristic universes where players must close time rifts, activate energy towers and finish races as quickly as possible.
The experience was accompanied by a leaderboard system and a competition allowing players to win official Alpine and Xbox rewards.
In order to amplify the visibility from experience, a digital activation campaign was then conceived around Fortnite creators, Twitch streamers and gaming influencers.
The map launch was accompanied by live sessionstimed challenges and short content shared on TikTok, YouTube Shorts and Instagram Reels to generate organic engagement around the Alpine Rift Racers universe.
Specialized Fortnite creators were invited to share their best timesdiscover the different flaws of the map live and face off against their community through competitive rankings and exclusive challenges.
Several exclusive rewards were up for grabs:
In parallel with the public activation, Alpine also launched an internal edition reserved for its employees in order to engage the teams around the brand's gaming and esports universe.
This “employee challenge” version allowed Alpine employees to participate in a private Fortnite tournament with specific rewards, including Xbox consoles, V-Bucks and passes for Formula 1 Grand Prix.