The Healthy Map is an immersive Fortnite experience designed for Carrefour around food and responsible consumption habits.
Customer
Carrefour
Role
Creative Direction & UEFN Experience
Services
Fortnite Creative • Brand Activation • Immersive Experience
The concept transforms a supermarket into an immersive playground where players must recover health through healthy foods such as fruits, vegetables or fish, rather than with classic health recovery items.
To accompany the launch of The Healthy Map, streamer and professional gamer Teeqzy was invited to participate in a live event broadcast around the Fortnite map.
The activation was based on a hybrid concept combining streaming IRL and Fortnite gameplay live from a real Carrefour store.
Streamer Teeqzy was playing The Healthy Map directly from the fruit and vegetable section. while interacting with his community live and the customers present in the store.
This staging allowed for a real mise en abyme, transforming the store into an immersive and community experience space.
The operation generated strong engagement on social media thanks to its spontaneous, interactive and unprecedented format in the world of French retail.
